How Google evaluates the quality of content created by AI: company policy

Google has published a statement about its approach to content created by artificial intelligence and neural networks.

• Google prioritizes high-quality content, regardless of whether it's created by humans or machines.
• Google encourages writers to create useful, people-focused content that demonstrates competence, experience, authority and trustworthiness (EEAT).
• Using automation or artificial intelligence solely to manipulate search rankings is considered a violation of Google's spam policy.

Thus, content produced by AI will be ranked just like any other, understanding this is important for developing an effective marketing and SEO strategy that takes into account Google's policies and allows you to improve your site's position in search results.